What is the motivated sequence, and what are the steps in this sequence? How does its structure differ from that of a typical problem-solution speech?

What will be an ideal response?


- The motivated sequence is a sequential scheme for achieving persuasion in a speech.
- The sequence includes five steps: attention, need, satisfaction, visualization, and action.
- The overall structure of the sequence focuses on audience motivations rather than on the specific topic, a focus of a problem?solution speech.

Communication & Mass Media

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Martin Buber emphasized the relationship between speaker and listener as

A. I-Thou B. I-You C. I-It D. I-I

Communication & Mass Media

Johnston and Swanson premise their research on the idea of the existence of a "cult of domesticity." The cult of domesticity promotes

a. Consumerism b. Home decorating c. Food preparation at home d. Micromanagement of children e. All of the above

Communication & Mass Media

Which of the following is an example of a ritual?

a. Personal accounts describing how a member wishes to be seen by others b. The use of phrases from sports such as "develop a game plan" c. Afternoon tea breaks in the United Kingdom d. The use of formal job descriptions

Communication & Mass Media

Inferential statistics are useful for examining associations and differences when the entire population has been observed

Indicate whether the statement is true or false.

Communication & Mass Media