According to the efficient market hypothesis
A) one cannot expect to earn an abnormally high return by purchasing a security.
B) information in newspapers and in the published reports of financial analysts is already reflected in market prices.
C) unexploited profit opportunities abound, thereby explaining why so many people get rich by trading securities.
D) all of the above are true.
E) only A and B of the above are true.
E
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When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response, the marketer should:
A) only target consumers in high-income countries. B) utilize a multi-tiered targeting strategy rather than a concentrated strategy. C) commission psychographic segmentation studies to augment demographic data. D) create advertising that reflects a bipolar, high-tech and high-touch approach. E) follow normal targeting strategy.
________ data contains some elements of structure that make it easier for machines to understand its organization, but still contains parts that do not possess an appropriate level of structure to make them readily analyzable by automated means for knowledge creation.
A. Semi-structured B. Unsecured C. Abstract D. Soft E. Unstructured
The product-process matrix illustrates that low volume, one-of-a-kind products are ideally suited to a job shop process
Indicate whether the statement is true or false.
BMW places a TV ad for its new 7-series sedan in the highly-rated Academy Awards program. In the traditional communication model, BMW is the
A. message channel. B. source. C. receiver. D. decoder. E. encoder.