In content analysis, referential units are

a. those occupying observable space or time in media
b. units of language such as words or sentences
c. stories or dramas
d. persons or events
e. broad topics


d. persons or events

Communication & Mass Media

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This approach views communication technology as an aspect of the socially constructed organization rather than as an entity that determines particular processes and outcomes.  

A. human resources B. critical C. feminist D. constitutive

Communication & Mass Media

Explain how stereotypes can help us

What will be an ideal response?

Communication & Mass Media

The credibility of scientific evidence derives from the rigor of the scientific method rather than the prestige of those who use it

Indicate whether the statement is true or false.

Communication & Mass Media

There is no reason to test the validity of the reasons you use in a persuasive speech; just make them sound good to the audience

Indicate whether the statement is true or false.

Communication & Mass Media