The B2B buying process tends to be more formal than B2C buying.
Answer the following statement true (T) or false (F)
True
The B2B buying process is more structured than the B2C process, involving written specification of needs and formal proposals.
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To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as core skills. This is called ________
A) value managed partnership B) decentralized partnership C) centralized partnership D) partner relationship management E) intensive growth management
A unit that is rejected at a quality control inspection point, but that can be reworked and sold, is referred to as a
a. spoiled unit. b. scrap unit. c. abnormal unit. d. defective unit.
The Magnuson-Moss Warranty Act covers all consumer products regardless of their cost
a. True b. False Indicate whether the statement is true or false
What are the three classic types of negotiation strategies?
A) supplier evaluation, supplier development, and supplier selection B) Theory X, Theory Y, and Theory Z C) many suppliers, few suppliers, and keiretsu D) cost-based price model, market-based price model, and competitive bidding E) traditional auctions, reverse auctions, and online exchanges