Doris and Daniel work for AAA fitness centers. Doris is the CEO and Daniel is the head of marketing. They are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Due to a poor cell phone connection, Daniel thinks he hears Doris say "$50,000" on TV ads. Which concept of the communication model is highlighted in this scenario?

a. Poor planning
b. Increased noise
c. Increased chaos
d. Technology disruption


b. Increased noise

Business

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