Marcella dyed her hair pink because all the members of her favorite band have that hair color. What did Marcella rely on to make her decision?

A. reference group
B. captive audience
C. platitudes
D. mediated audience


Answer: A

Communication & Mass Media

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Radio producer should stay away from the approach of listing the

A. details B. name brands C. store location D. entire contents of the client’s store E. both A & B

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Jargon is commonly associated with a specific profession or trade.

Answer the following statement true (T) or false (F)

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An overall fear of communication is which type of communication apprehension?

a. Traitlike b. Audience-based c. Situational d. Context-based e. Meetings-based

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