Marcella dyed her hair pink because all the members of her favorite band have that hair color. What did Marcella rely on to make her decision?
A. reference group
B. captive audience
C. platitudes
D. mediated audience
Answer: A
Communication & Mass Media
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One problem with testimonials is a. the person providing it might not provide accurate information
b. they are not dramatic enough. c. audiences usually want to hear more. d. they are not interesting enough.
Communication & Mass Media
Radio producer should stay away from the approach of listing the
A. details B. name brands C. store location D. entire contents of the client’s store E. both A & B
Communication & Mass Media
Jargon is commonly associated with a specific profession or trade.
Answer the following statement true (T) or false (F)
Communication & Mass Media
An overall fear of communication is which type of communication apprehension?
a. Traitlike b. Audience-based c. Situational d. Context-based e. Meetings-based
Communication & Mass Media