What is sentiment analysis? Explain, with an example, how it can help businesses
What will be an ideal response?
Sentiment analysis is the capability of specialized software to scan text input surveys, blogs, or other user-generated content and classify the opinions as pro, con, or neutral towards a company or product. For example, an online ticketing company called StubHub used sentiment analysis software from Scout Labs to spot a surge in complaints from baseball fans on social media. The stadium mistakenly announced to some ticket holders that a Yankees-Red Sox game was rained out, so the ticket holders requested refunds. The game was only delayed, however, and StubHub initially denied fans' requests. The company quickly reversed that policy when sentiment analysis caught the growing tide of negative posts about StubHub on sports blogs.
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The contribution margin income statement enables managers to view revenue and cost relationships on a per unit basis or as a percentage of sales
Indicate whether the statement is true or false
A perceptual map is used to ________
A) compare and contrast consumer psychographic segments B) create consumer cross-tabulations for marketing research C) locate consumers within a primary metropolitan statistical area (PMSA) D) determine how consumers position products in relation to one another E) identify the critical stage of the targeting process for the marketer
Which of the following is common between a minitrial and a summary jury trial?
A) The judgment delivered by the neutral party is binding on both the parties. B) The neutral party delivers a binding judgment if the parties are not able to reach an agreement. C) The disputing parties confer to reach a settlement after the verdict has been delivered. D) The jurors are selected by the disputants in both these methods of dispute resolution.
________ is the international standard governing environmental management
Fill in the blanks with correct word