When one media company buys another media company of the same type, there is:
a. a horizontal merger
b. a vertical merger
c. a conglomerate merger
d. de-regulation
a. a horizontal merger
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Travis presented a speech that consisted of a long list of statistics on auto sales in the United States. What technique should he have used to clarify and add interest to these statistics?
A) He should have put the statistics on an overhead transparency. B) He should have compared the statistics to something the audience knows. C) He should have repeated the statistics at least twice. D) He should have made each statistic a main idea of the speech.
Kennedy wants to use a reference to a recent event in her speech about stem cell research. In order to do so effectively, Kennedy must choose an event that occurred within the past
a. 24 hours. b. 48 hours. c. year. d. five years.
Evaluating the quality of information, ideas, and arguments presented by a speaker is
a. critical listening b. ethical listening. c. fact finding. d. inference evaluation.
With broadcast advertising, there are no hard-and-fast rules for determining a commercial’s effectiveness
A. TRUE B. FALSE