The VALS framework measures two dimensions: primary motivation and ________.
Fill in the blank(s) with the appropriate word(s).
resources
How motivation and resources combine explains why different consumer groups exhibit different behaviors, and why different consumer groups often exhibit the same behaviors for different reasons.
You might also like to view...
In the new product development process, a description of the features a product will have and the benefits those features will provide a customer is called a ________
A) product idea B) product concept C) product image D) product innovation E) product adoption
Adding an Internet sales channel to an existing distribution channel may result in:
a. reduction in cost efficiency b. gray market activity c. boost in morale as different channels come together to serve a new customer segment d. loss of competitive advantage e. conflict as multiple channels pursue the same customers
Jazz Products has the following information available for the month of March: Sales (5,000 units) $100,000 Variable costs 45,000 Fixed costs 15,000 Net operating income $40,000 The company's manager is considering several options to increase net operating income. By what amount do sales dollars need to increase in order for net operating income to increase to $62,000?
A) $40,000 B) $62,000 C) $162,000 D) $38,000
Ichijo et al. (1998) suggest that effective knowledge management requires organisations to do which of the following:
a. generate, grade and grow knowledge workers b. create, capture and capitalise on knowledge c. manage, manipulate and motivate knowledge workers d. extract, express and exploit knowledge