In a succinct manner, differentiate between hot and cool media. Provide examples of each, explaining the utility of this differentiation when studying media.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Attribution theory argues suggests that when others behave in negative ways, we assume it's because the situation forced them to behave that way; on the other hand, when we ourselves act in negative ways, we assume it's because we have character flaws

Indicate whether the statement is true or false.

Communication & Mass Media

Cultural beliefs are regarded as truths, even when they are false

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements is true about audience size and mediation?

A) most mediated interaction is dyadic B) the larger the audience the more monological media becomes C) media has the ability to be highly interactive when dealing with large audiences D) interpersonal mediated interaction is more monological

Communication & Mass Media

Explain what immediacy is and why it is important for effective workplace communication.

What will be an ideal response?

Communication & Mass Media