Liking a speaker does not generally increase persuasive effect when:
a. the speaker is not perceived as credible
b. when the speaker is already perceived as highly credible
c. when the speaker is perceived as unattractive
d. when the speaker’s message is counter-attitudinal
a. the speaker is not perceived as credible
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The word SUPER in the left-hand column of a TV script indicates this:
a. direction for words to be electronically added to the screen b. direction to make the letters on screen ALL CAPS c. direction for the editor to add emphasis to the sound effects at this part of the story d. direction for the video to end at this point
Identify the goals of informative speaking An informative speech is a speech designed __________.
A. to give an audience members some helpful information that contributes to their understanding of an object, process, or event B. to give an audience members some helpful information that contributes to persuading them to change C. to give an audience members some helpful information that keeps them entertained D. to give an audience members information that they already know E. none of these choices
Which of the following scenarios shows a beat reporter working effectively to develop sources?
A. John sends a mass email to all the school administrators in his coverage area introducing himself. B. Eric calls a local high school football coach and asks what he considers to be the most important storyline in the upcoming season. C. Lori telephones all the city council members in her coverage area and introduces herself. D. Maria conducts in-person visits with each of the athletic directors at schools covered in her local sports beat.
Hunches that communication theory are built about should be
A) informed. B) systematic. C) plural. D) All of the answers are correct.