What are the two main objectives of a bad-news message, and how can you achieve them?
The two objectives are to convey the bad news and to maintain the reader's goodwill. The writer can achieve these objectives by communicating the message politely, clearly, and firmly. The writer must show the reader that the request was carefully considered and is being denied based on principles of fairness and sound business practice.
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In preparing a creative brief, the only information that is needed in terms of the target audience is demographic characteristics. The creative can research the other information as he or she designs the ad
Indicate whether the statement is true or false
________ is the process of transferring journal entry information from the journal to the ledger.
Fill in the blank(s) with the appropriate word(s).
Externalities show that even if both parties to an exchange receive actual benefits from the exchange, other parties external to the exchange might be adversely affected.
Answer the following statement true (T) or false (F)
A project schedule shows that a certain activity is to begin in June and end by August. What information does the project schedule convey?
A) resources B) tasks C) milestones D) duration