Knowing what your listeners value or need and appealing to those values or needs is known in persuasion as

a. self actualization appeal.
b. self esteem appeal.
c. negative motivation.
d. positive motivation.


d

Communication & Mass Media

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As a speaker, you should neverreveal individual elements of a presentational aid such as a chart, as this is confusing for the audience

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Communication & Mass Media

Searches depend upon only three to five key words

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Communication & Mass Media

In the ABCDs of irrational fear, "B" stands for

a. irrational fearful thinking. b. must thoughts. c. irrational conclusions. d. cognitive distortions. e. all of the above.

Communication & Mass Media

From a legal perspective, illegal communication behavior also is unethical, but that which is not specifically illegal is ethical

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Communication & Mass Media