In the 1950s, James Vicary reported that he had been able to manipulate sales for popcorn and Coca-Cola by flashing subliminal messages during the showing of a movie in a public theatre. How has his work stood the test of the time?
a. ?Poorly, because his claim was fabricated
b. ?Fairly well, although the effect does not appear to be as strong as Vicary reported
c. ?Quite well, and effects consistent with Vicary’s reports are the norm
d. ?Extremely well, and the effects appear to be even stronger than Vicary reported
ANSWER:
a
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