________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy
A) Sampling
B) Premium
C) Cross-promotion
D) Free trial
E) Rebate
D
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In a market with six banks of equal size, two of the banks propose merging. Does the merger violate the U.S. Department of Justice's guidelines?
What will be an ideal response?
Which of the following is an example of a personal channel of communication?
A) newspapers B) Internet C) direct mail D) sales force
A receiver's reaction to a message is strongly influenced by the sequence in which ideas are presented
Indicate whether the statement is true or false
A factor that appears to have influenced the growth of Equal Employment Opportunity (EEO) legislation is
A. the changing attitudes of society at large. B. the post-war baby boom. C. a shortage of qualified labor. D. an influx of illegal immigrants.