A customer who buys your product or service and likes it is good, but one who spreads his message of happiness to the rest of the world, through word of mouth or social media, can lead to increased sales from customers you might not have known to target. When deciding which customers to target, these customers are known to have:
A. the 4 P's of marketing.
B. long-term value.
C. benefit matching.
D. influencer impact.
Answer: D
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Choose the user group that is most likely to have the need listed below. (Select all that apply.) The ability of the company to pay its debts as they become due
a. Stockholder b. Company management c. Supplier d. Banker e. Internal Revenue Service f. Securities and Exchange Commission g. Labor union
This question has two parts; be sure to answer both. First, define span of control and contrast the two kinds of spans of control. Second, imagine that you are the manager of the customer-service department for a major furniture retailer, which has 40 CSR's (customer service representatives) on the phone lines at any given time during business hours. Can you be effective as a manager with such a wide span of control? Why or why not?
What will be an ideal response?
Give an example of a stakeholder in an organization.
What will be an ideal response?
Innovators are highly averse to risk and are extremely conservative
Indicate whether the statement is true or false