Which of the following statements about commencement speeches is FALSE?
A) Most are eminently forgettable.
B) They should be aimed exclusively at the graduates.
C) Their purpose is to challenge the graduates.
D) They need to have a broad scope beyond the specific occasion.
E) The speaker's ethos is presumed to transfer to the graduates.
B
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Once you develop your big idea, you'll first need to come up with:
a. Media selections b. A budget to support it c. Management approval d. Many more ideas for individual ads
In a normal local television newscast of thirty min utes, ____ minutes are used for news
a. 24-25 minutes b. 15-16 minutes c. 7-8 minutes d. 3-4 minutes
________ is the body's reaction to a threat.
A. Breathing rate B. Desensitization C. Anticipatory anxiety D. Stress
Which of the following statements about language is FALSE?
A. The context in which a word occurs helps us determine which of the possible meanings is intended. B. Words only have meanings that people give them. C. The meaning of a word does not change once it is included in the dictionary. D. Words also have connotative meanings.