How is mobile marketing different from most other kinds of direct marketing communication?

a. Communication is on a small screen
b. It is more entertaining
c. It is cheaper
d. The consumer typically controls the flow of information


d. The consumer typically controls the flow of information

Communication & Mass Media

You might also like to view...

Many women and African American advocates of voting rights and

the abolition of slavery first gained access to literacy by reading ______ texts. A.) political B.) social C.) agricultural D.) economic E.) religious

Communication & Mass Media

Explain the difference between concluding your speech logically and psychologically

What will be an ideal response?

Communication & Mass Media

In an introduction, you may ask a question that doesn't require a response but makes the audience think about your topic. This type of question is a(n) ______ question

a. rhetorical b. ambiguous c. anecdotal d. unanswerable

Communication & Mass Media

Listening is a natural ability and, therefore, doesn't require special training.

Indicate whether the statement is true or false.

Communication & Mass Media