A business owned by a single individual is called a:
A) corporation.
B) sole proprietorship.
C) general partnership.
D) limited partnership.
E) limited liability company.
B) sole proprietorship.
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When a long-term asset is sold for more than its book value, the difference represents a gain
a. True b. False Indicate whether the statement is true or false
Which of the following is an advantage of using cost per contact to determine the media mix for a product?
a. It allows advertisers to increase an ad's effectiveness by reaching a limited number of people. b. It enables an advertiser to compare the relative expenses of specific media vehicles. c. It requires advertisers to pay only for the customers who view their ad. d. It allows marketers to minimize the cost of advertising by reaching a larger number of people.
The rules for managing the affairs of the corporation are called the
a. corporate charter. b. articles of incorporation. c. corporate bylaws. d. corporate minutes.
The market risk premium remains constant over time because the risk-free rate of return moves
inversely with beta. Indicate whether the statement is true or false