Direct marketing is
A) advertising that permits a consumer to follow up directly by searching for more information and placing direct product orders.
B) advertising that targets a specific audience and allows the consumer to follow up directly by placing direct product orders usually through television or radio.
C) advertising targeted at specific consumers.
D) advertising intended to reach as many consumers as possible.
C
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The credibility theory of the EMS implies in effect that the political costs of violating international exchange rate agreements
A) cannot restrain governments from depreciating their currency. B) can restrain governments from depreciating their currency. C) cannot restrain governments from depreciating their currency in the short run. D) cannot restrain governments from depreciating their currency in the long run. E) can control the political policies of member nations.
Classical economists argue that all workers could have been employed during the Great Depression if they had been willing to accept falling wages
But President Hoover and his supporters recommended that hours be cut before wages which increased unemployment. Indicate whether the statement is true or false
Refer to the graph below. All data are for the short run. The firm represented in this diagram is selling under conditions of:
A. Pure monopoly
B. Pure competition
C. Monopolistic competition
D. Oligopoly
The cross price elasticities among substitute goods will be extremely high when
a. b and d b. they are very similar to each other c. people are consuming them frequently d. people consume them in equal quantities e. they are imperfect substitutes