Which of the following is a poor choice for a sales presentation when a salesperson is interested in building a long-term relationship?
A) presenting the value proposition
B) letting the customer ask questions
C) using a canned presentation
D) focusing on listening to the customer
E) incorporating sound and other media into the presentation
C
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Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy, France, and Germany had trouble pronouncing the name
These are examples which show the importance of ________ in global marketing. A) syntax and morphology B) phonology and morphology C) syntax and semantics D) semantics and phonology E) semantics and morphology
By knowing the return on assets for his bakery, Chuck will know
A. information found only on his income statement. B. information found only on his balance sheet. C. how much profit was generated from his investment in assets. D. total assets divided by net profits. E. total assets divided by owners' equity.
The distinction between direct and indirect costs depends on whether a cost
a. is controllable or non-controllable. b. is variable or fixed. c. can be conveniently and physically traced to a cost object under consideration. d. will increase with changes in levels of activity.
The process of choosing the most qualified applicant recruited for a job is called ______.
a. hiring b. selection c. designation d. screening