When giving an informational speech on abstract ideas, you should you consider ____________.
A. connecting the topic to familiar ideas to increase clarity
B. using detailed examples to produce a concrete definition
C. comparing two similar cases to provide a set of concrete concepts
D. all of these choices
E. none of these choices
Answer: D
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Your persuasive speeches are most effective when you
A) ask for small changes in beliefs, attitudes, values, or behavior. B) ask for large changes in beliefs, attitudes, values, or behavior to ensure some movement. C) focus on your assertions rather than presenting supporting evidence. D) state your position early in your presentation, particularly if you know the audience may be predisposed to disagree with it.
Which one of the following is NOT identified as necessary to the implementation phase?
a. project budgets b. organizational values c. generating timelines d. team communication
Beth is listening to her friend Melissa talk about a recent breakup. Beth wants to give an appropriate listening response, to convey to Melissa that she stands by her friend and shares her point of view. Beth's best listening response would be which of the following?
A. supporting B. paraphrasing C. advising D. analyzing
Magazine content placed near an ad that is designed to reinforce the advertiser's message (or at least not negate it) is called
A. an advertorial. B. a firewall. C. split run content. D. complementary copy.