Which of the following statements is true of the characteristics of the elements in a promotional mix?

a. The speed of feedback is delayed in sales promotion, advertising, and personal selling.
b. Message flexibility is greatest with advertising.
c. The message flow is two-way in public relations, sales promotions, and personal selling.
d. Important promotional ingredients tend to receive the most funding.


ANSWER: d

Important promotional ingredients tend to receive the most funding. The more funds allocated to each promotional ingredient and the more managerial emphasis placed on each technique, the more important that element is thought to be in the overall mix.

Business

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Indicate whether the statement is true or false

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Stratified sampling differs from quota sampling in that the sample elements are selected probabilistically rather than based on convenience or judgment

Indicate whether the statement is true or false

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Which of the following fields of business analytics uses past data to create models that predict the future?

a. Databases and data warehouses b. Descriptive analytics c. Predictive analytics d. Prescriptive analytics

Business

?In the United States, the most common form of business is the _____, and the form of business that generates most of the sales and profits is the _____.

A. ?corporation; corporation B. ?corporation; proprietorship C. ?proprietorship; partnership D. proprietorship; corporation E. ?corporation; partnership

Business