When a copywriter and an artist combine the copy with the visual material for a television commercial, it usually is done through use of a
A. parallel format.
B. commercial layout.
C. layout procedure.
D. storyboard.
E. visual-impact process.
Answer: D
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A company or brand with a strong brand community displays the following characteristics, except:
A) rich and long tradition B) a unique position in the marketplace C) a positive image D) a high market share
Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward
A. employees. B. retailers. C. salespeople. D. wholesalers. E. end users.
What does it mean to say that strategy practice is ‘performative’?
a. It produces performance art from real-life stories b. It produces realities from theoretical knowledge c. It produces plays from analysis d. All of the above
Bob has a $50,000 stock portfolio with a beta of 1.2, an expected return of 10.8%, and a standard deviation of 25%. Becky also has a $50,000 portfolio, but it has a beta of 0.8, an expected return of 9.2%, and a standard deviation that is also 25%. The correlation coefficient, r, between Bob's and Becky's portfolios is zero. If Bob and Becky marry and combine their portfolios, which of the following best describes their combined $100,000 portfolio?
A. The combined portfolio's expected return will be less than the simple weighted average of the expected returns of the two individual portfolios, 10.0%. B. The combined portfolio's beta will be equal to a simple weighted average of the betas of the two individual portfolios, 1.0; its expected return will be equal to a simple weighted average of the expected returns of the two individual portfolios, 10.0%; and its standard deviation will be less than the simple average of the two portfolios' standard deviations, 25%. C. The combined portfolio's expected return will be greater than the simple weighted average of the expected returns of the two individual portfolios, 10.0%. D. The combined portfolio's standard deviation will be greater than the simple average of the two portfolios' standard deviations, 25%. E. The combined portfolio's standard deviation will be equal to a simple average of the two portfolios' standard deviations, 25%.