Which of the following do marketers need to be concerned about with respect to using celebrities as company spokespersons?

A) overexposure of the celebrity
B) negative behavior involving the spokesperson
C) image of the celebrity does not match the image of the product or brand
D) a and b
E) a, b, and c


E) a, b, and c

Psychology

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An educational practice referred to as ________ integrates all students, even those with the most severe disabilities into regular classes

A) integration B) unrestrictive C) full inclusion D) mainstreaming

Psychology

A general intelligence test is found to be a reliable indicator of how successful students

will be in various adult career tracks. The test can be said to have ______ validity. a. concurrent c. construct b. predictive d. content

Psychology

Individuals suffering from depression with ________ features show strange behaviors ranging from a complete lack of movement to excited agitation.

A. melancholic B. psychotic C. atypical D. catatonic

Psychology

Shane was on the rifle team all through high school and college. After years of exposure to the excessive noise of gunfire, Shane became partially deaf when the hair cells in his ears were damaged. Shane most likely has ____ deafness

a. ?nerve b. ?cochlear c. ?conduction d. ?fused

Psychology