In which of the following cases should a company consider direct competitors to be more
important than indirect competitors?
A) when the product is part of a market that has a rapid rate of technological change
B) when considering a product that is in the early stages of the product life cycle
C) when considering competitors who will pose a threat throughout a product's life cycle
D) when considering competitors who pose a threat during the time horizon of a marketing
plan
D
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The one-group pretest-posttest design may be symbolized as O1 X2 O2. In this design, a group of test units is measured ________
A) once B) twice C) not at all D) none of the above
An example of a pricing objective is to
a. ignore long-term pricing strategies in favor of short-term profits. b. increase market share irrespective of the cost of a product. c. maintain a price that is always under that of the competition. d. maintain a minimum rate of return.
Retailers can also be classified by the length and breadth of their product assortments. In terms of product line, what kind of retailer is Indiana Wood?
A) supermarket B) specialty store C) category killer D) department store E) convenience store
All of the following are considered rituals except:
A. reading the bible B. maintaining shrines C. animal sacrifice D. wearing amulets