Knowing what your listeners value and appealing to those values in order to persuade them is known as

A) positive motivation.
B) self-actualization appeal.
C) self-esteem appeal.
D) negative motivation.


Answer: A

Communication & Mass Media

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Carrie Martin of the American Red Cross ________

A) was fired for lying to the media B) resigned in protest of the organization's behavior C) was honored as Public Relations Professional of the Year by PRWeek D) was accused of leading a cover-up E) said she was sorry that she ever took the job

Communication & Mass Media

Why was Plato suspicious of rhetoric?

a. The possibility of its misuse to manipulate and deceive. b. All citizens might learn how to speak persuasively. c. It would be the demise of the Academy. d. It was too difficult for the average person to learn. e. He was suspicious for all of the above reasons.

Communication & Mass Media

Heather Kissack (2010) tested some of Muted Group Theory's assumptions and found that they still hold true in the context of organizational emails.

Answer the following statement true (T) or false (F)

Communication & Mass Media

As Sophia explained the complex process of creating a wedding cake, she stopped periodically and repeated the steps she had already covered to make sure everyone was following her process. Sophia was attempting to avoid information overload

Indicate whether the statement is true or false.

Communication & Mass Media