Answer the following statement(s) true (T) or false (F)
1. A design or symbol that distinguishes a product from its competitors is called packaging.
2. Store-brand items demand higher prices and are therefore more profitable.
3. Generic products have no brand name at all.
4. The ultimate in brand loyalty is brand preference.
5. Companies use individual branding when developing a product mix with a recognized brand name.
1. FALSE
2. FALSE
3. TRUE
4. FALSE
5. FALSE
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How many iterations did we have to perform before reaching the final tableau?
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