Which of the following is NOT a creative factor in establishing continuity in a campaign?
a. Music
b. Spokespersons
c. Media selection
d. Voice talent
c. Media selection
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Which of the following statements best describes an affective style of communication?
a. a style where the quantity of talk is not emphasized b. a style where the quantity of talk is accented c. a style where messages are constructed to influence others and maintain one's face d. a style where messages are receiver and process oriented
Answer the following statements true (T) or false (F)
1.The basic interest of discourse analysis is in how language is used. 2.In discourse analysis, the coding of content is quantitative. 3.Utterances in conversation analysis are units of speech. 4.In conversation analysis, preference organization refers to the order of preferred responses in a conversation.
The Delphi technique uses a
a. one ?time poll or survey. b. voting system. c. discussion format. d. series of questionnaires to collect opinions.
Patients seen as lower class tend to get more optimistic diagnoses and prognoses than do those of the upper class.
Answer the following statement true (T) or false (F)