How complicated should an employee feedback system be?

a. It can be informal, such as having an HR person hold random conversations with
employees.
b. It should occur on a weekly basis and cover specific situations experienced by
employees.
c. It can be very simple, such as a quick monthly Internet survey.
d. It should always be based on the employee leadership survey or virtuous leadership
questionnaire when possible.


c. It can be very simple, such as a quick monthly Internet survey.

Business

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A marketing intermediary would most likely help a firm by ________

A) negotiating with labor unions regarding wages, hours, and benefits B) providing technical expertise on the production and design of goods C) competing directly with the firm in a certain product category D) supplying the raw materials needed for manufacturing the firm's products E) moving the firm's goods from production points to distribution centers

Business

Consumerism is a movement that began in the twenty-first century

Indicate whether the statement is true or false

Business

Which of the following statements about primary and secondary audiences is not correct?

A) The cooperation of the primary audience is needed to achieve the objectives of your message. B) The secondary audience approves or rejects the request presented in your message. C) The primary audience is often the highest-ranking person who receives your message. D) Not all of your messages will have both primary and secondary audiences. E) You can try to satisfy the needs of the secondary audience after you satisfy the needs of the primary audience.

Business

Houpe Corporation produces and sells a single product. Data concerning that product appear below:  Per UnitPercent of SalesSelling price$140  100%Variable expenses 42  30%Contribution margin$98  70% Fixed expenses are $490,000 per month. The company is currently selling 6,000 units per month. The marketing manager would like to cut the selling price by $7 and increase the advertising budget by $28,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 500 units. What should be the overall effect on the company's monthly net operating income of this change?

A. decrease of $24,500 B. decrease of $17,500 C. increase of $38,500 D. increase of $17,500

Business