Name the components of the MECCAS model. What does MECCAS stand for?
What will be an ideal response?
1. Product attributes
2. Consumer benefits
3. Leverage points
4. Personal values
5. Executional framework Means-End Conceptualization of Components for Advertising Strategy
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If a new payroll system is installed for the employees of plant 1 at time A, followed by plant 2 at time B, and finally plant 3 at time C, this is an example of the ____ approach to systems implementation
a. parallel b. direct c. modular d. indirect
An explanation of how MRI scans are performed would be an incident speech
Indicate whether this statement is true or false.
Which of the following statements about blue ocean thinking is true?
A) It involves designing creative business ventures to positively affect both a company's cost structure and its value proposition to consumers. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. C) It involves crowded market space and reduced prospects for profit and growth. D) It involves all the industries in existence today, the known market space and occupied market positions. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered.
The degree to which targeted customer firms are actually reached and served by the appropriate kind and number of channels is _______
A further demand is that managers match customer requirements and preferences with the capabilities of alternate channels. a. exposure b. coverage c. distribution intensity strategy d. total customer experience