Most insurance companies require their marketing representatives to submit an evaluation of the prospective insured. This important source of underwriting information is called the
A) application.
B) agent's report.
C) inspection report.
D) physical inspection.
Answer: B
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Freight-absorption pricing is used for ________
A) penetrating international markets B) generating customer buzz about new products C) holding on to increasingly competitive markets D) generating quick profits to offset input costs E) maintaining quality service records
The ________ index is a useful tool for making preference decisions
a. preferential b. taxing c. discounting d. profitability
The Treaty Establishing the European Community (EC Treaty) is meant to promote ________
A. the private individual's liability for violations of international law B. the use of the most-favored-nation (MFN) treatment within the EU member states C. the use of Special Drawing Rights within the EU member states D. the comprehensive economic integration of EU member states
One of the best ways to develop audience benefits is to use the "you" view, which A) means that all messages are written in the active voice
B) dictates that all sentences be written as commands. C) emphasizes second-person pronouns instead of first-person pronouns. D) uses slang and abbreviations to personalize the message.