When a marketer sends a message to the target market, the marketer must first decode the symbols used.

Answer the following statement true (T) or false (F)


False

The receiver decodes the message; the marketer as a sender would encode it.

Business

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Service location decisions are driven primarily by the operating costs at the locations under consideration

Indicate whether the statement is true or false

Business

________ uses short bursts of light to represent bits in data transfer and ________ carries electric signals interpreted by the computer as bits

(a) Copper wire, fiber-optic cable. (b) Copper wire, bandwidth. (c) Fiber-optic cable, copper wire. (d) Fiber-optic cable, bandwidth.

Business

Which is the primary advantage of international air transportation?

a. speed b. careful handling c. paperwork reduction d. door-to-door service

Business

According to the data-modeling checklist, _____ should be nouns that are familiar to business, should be short and meaningful, and should document abbreviations, synonyms, and aliases for each entity

Fill in the blank(s) with correct word

Business