Speakers and listeners possess attitudes and standards that pervade their character and guide their actions _______

a. primarily after a speech has ended
b. before, during, and after a speech
c. mostly on a theoretical level
d. at all times, except during a speech


b

Communication & Mass Media

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__________ is a fallacy of reason based on the principle of "letting sleeping dogs lie," indicating that individuals should continue to do things as they have been done in the past

a. Appeal to tradition b. Appeal to authority c. False dilemma d. Appeal to the crowd

Communication & Mass Media

Nelson wants to open a bank account. When he arrivesat the bank, the teller asks him to fill out a questionnaire with his personal and professional details and other necessary information.What kind of questions was Nelson asked to answer?

a. Closed b. Hypothetical c. Probing d. Open

Communication & Mass Media

The concept of co-culture implies that

a. National culture is the primary orientation and the others are subsumed within nationality. b. Similar types of cultures tend to exist together. c. Different cultures exist together and co-cultural member usually adjust to the dominant culture. d. All cultures have equal value.

Communication & Mass Media

In terms of a radio production, the term "effect" refers to:

a. overall mood b. impact c. appeal d. all of these e. none of these

Communication & Mass Media