A customer who is both loyal and profitable is referred to as a ________
A) barnacle
B) stranger
C) true believer
D) laggard
E) butterfly
C
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Under the CISG, if prior to the date for performance of the sales contract it is clear that one of the parties will commit a fundamental breach, the other party may declare the contract avoided
Indicate whether the statement is true or false
If the contribution margin is not sufficient to cover fixed expenses:
A. contribution margin is negative. B. total profit equals total expenses. C. a loss occurs. D. variable expenses equal contribution margin.
All of the following are components of Virginia Held’s model EXCEPT:
A. focuses on the importance of noting and meeting the needs of those we are responsible for. B. values emotions. C. specific needs and relationships take priority above universal principles. D. values integrity
Which of the following does the textbook identify as critical to the marketing planning process?
a. marketing niche b. marketing segmentation c. marketing information systems d. marketing forecasting