How do marketers define innovation?
What will be an ideal response?
Marketers define innovation as anything that customers perceive as new and different.
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Based on the location of customers on the loyalty ladder against the supplier's cost-to-serve, explain the four types of customers created: most valuable customer, partner, switcher, and undesirable customer
What will be an ideal response?
Sean works for a defense contractor. This contractor has a contract to sell 2 million pocket
flashlights per year to the military at a price of "one dollar more than the cost to produce". The contractor has elaborate and detailed reports on the cost of making these flashlights. Copies of these reports are submitted to the government. Sean knows that some of the information in these reports calculating a cost per flashlight of $243.00 is false. Which of the following is true? A) Sean can report this information to the government, but Sean cannot gain financially by doing so. B) Because of Sean's knowledge, he is equally guilty as the corporation of committing fraud. C) Sean could possibly receive a portion of the recovery, but only if the government chooses to not intervene in the suit. D) Sean could file a suit against the contractor under the Civil False Claims Act, and if the case is successful, receive a portion of the recovery.
For a company with significant uncollectible receivables, the direct write-off method is unsuitable because ________
A) it overstates liabilities on the balance sheet B) it violates the matching principle C) it uses estimates for determining the bad debt expense D) companies are not able to track customer payment histories
Marriage revokes an existing will by operation of law
Indicate whether the statement is true or false