Brandon is in the process of qualifying leads he received from corporate headquarters. Brandon will assess
A. whether he should use role playing in his sales presentation.
B. how often these customers have bought his products in the past.
C. whether or not it is worthwhile to pursue these potential customers.
D. what objections he is likely to receive from the customers.
E. how to preapproach these people.
Answer: C
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a. active b. passive
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A) increased; cost of B) increased; demand for C) reduced; cost of D) reduced; demand for
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Indicate whether the statement is true or false