Which of the following is an example of a conflict of interest?
A) Preferential dealings with relatives
B) Investing in competitors
C) Competing with the company while still employed by the company
D) All of the above
Answer: D
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A strong brand that suspends advertising for several months will find that the majority of consumers quickly lose memory of the brand
Indicate whether the statement is true or false
What is the difference between comparability and consistency?
Which belief below, associated with psychological empowerment, is a person’s belief in his or her ability to perform work tasks successfully?
a. Meaningfulness b. Self-determination c. Competence d. Impact
When dealing with consumer attitudes, marketers should know that
A. consumer attitudes tend to be enduring. B. it is usually easier to change a negative attitude about a product than to reinforce a positive attitude. C. consumer attitudes are less action-oriented than consumer beliefs. D. attitudes are very good predictors of how people will behave. E. None of these answers is correct.