Which of the following refers to the number of people who read a magazine without actually buying it?
A. ad impressions
B. gross impressions
C. opportunity to see
D. pass-along rate
E. message weight
Answer: D
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According to a summary of the payroll of Scotland Company, $450,000 was subject to the 6.0% social security taxand $500,000 was subject to the 1.5% Medicare tax. Federal income tax withheld was $98,000 . Also, $15,000 wassubject to state (4.2%) and federal (0.8%) unemployment taxes. The journal entry to record accrued payroll taxeswould include a
a. debit to SUTA Payable of $630 b. debit to SUTA Payable of $18,900 c. credit to SUTA Payable of $630 d. credit to SUTA Payable of $18,900
Throughput is ______.
a. measured by the ratio of input to output b. measured by the ratio of waste to output c. a measure of how an order moves from receipt to delivery d. a measure of those orders not regulated by the government
________ media are used to reach those people in the target market the primary media may not have effectively reached and to reinforce their messages.
A. Traditional B. Support C. Advertising D. Direct response E. Sales promotion
All possible samples of size n are selected from a population, and the mean of each sample is determined. What is the mean of the sample means?
A. It is smaller than the population mean. B. It is the population mean. C. It cannot be estimated in advance. D. It is larger than the population mean.