The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and ________.
A. conducting a SWOT analysis.
B. beginning a new environmental scan.
C. evaluating the sales results.
D. evaluating the decision process used.
E. reallocating resources to become more efficient and effective.
Answer: D
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Which of the following is the best organization structure for global marketing?
A) international division structure B) matrix C) geographic structure D) worldwide product division structure E) There is no single "best" structure.
In the EOQ model, the optimal order quantity is the amount at which ordering costs and ______.
A. holding costs are inversely related B. holding costs are directly related C. stock-out costs are directly related D. stock-out costs are inversely related
In the current year, Cesar, who is single, gives $26,000 to each of his 20 nieces and nephews for a total property transfer of $520,000. Cesar's taxable gifts total
A) $520,000. B) $260,000. C) $300,000. D) $220,000.
Including banks and other lending institutions, who will take a broad look at your financial situation to make sure you are someone to whom they want to lend money?
A) Wedding Industry B) Spouse C) College Acceptance Office D) Employer E) Credit Card Companies