The ability of a good or service to satisfy a need is considered to be its
A) benefit.
B) utility.
C) value.
D) market.
E) sociocultural environment.
Answer: B
Explanation: B) To understand how marketing creates value for customers, we need to know the kind of benefits that buyers get from a firm's goods or services. Those benefits provide customers with utility, the ability of a product to satisfy a human want or need.
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