NaxWell Corp. sells a smart wristband that, apart from monitoring heart rate and blood pressure, also reminds users to stand and walk every half hour. As part of its promotional efforts, a celebrity starts wearing the wristband, thereby increasing its popularity and ease of sale. Which of the following is most likely to happen?

A. NaxWell is likely to lower its executive compensation in order to increase stock price.
B. NaxWell will hire only contingent workers.
C. NaxWell is likely to increase base salaries and decrease incentives.
D. NaxWell will set lower sales targets for its employees.


Answer: C

Business

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Business