On the first week of his new sales job, Bryan closed a huge sale. Although his work since has been average, he still receives excellent performance appraisal reviews. It is likely his manager is making a _________ error.
A. similarity
B. proximity
C. halo
D. distributional
E. ranking
C. halo
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Explain how Whole Foods is able to compete against Walmart
What will be an ideal response?
Titan and Spencer-Fields are the two leading online booksellers. Recently, Titan engaged in an online price war with Spencer-Fields in order to gain greater market share. This is an example of ________ on the part of Titan.
A. voluntary action B. competitive aggression C. competitive pacification D. cooptation E. environmental scanning
According to the classic communications model of Schramm (1955), the element of "visioning" refers to
A. the design and development of the site content or e-mail that aims to convey the message of the company, and is dependent on understanding of the target audience B. this is the external influence that affects the quality of the message; in an Internet context this can be slow download times, the use of plug-ins that the user cannot use or confusion caused by too much information on-screen C. the process of interpreting the message, and is dependent on the cognitive ability of the receiver, which is partly influenced by the length of time they have used the Internet D. occurrences through online forms and through monitoring of on-site behavior through log files E. none of the responses because this does not belong to the classic communications model developed by Schramm (1995)
During which step of the marketing research process do you decide how to use the data and analysis you have at hand?
A. Take action. B. Analyze the data. C. Collect facts. D. Define the problem. E. Conduct surveys