What was the biggest success of the "Frito-Lay and junk food" case?
A) Planners utilized strategic communication to defeat the "junk food" label.
B) Social media users became the biggest new market.
C) "Sneak peeks" to journalists and bloggers boosted product sales.
D) Frito-Lay switched to new, healthier product formulas.
E) Both A and D.
Answer: A
You might also like to view...
Minerva received an email from the HR manager of her firm regarding a meeting scheduled for the following week. The email was short and specific. What is this type of mail called?
a. Memorandum b. Proposal c. Report d. Letter
The problem used in a role-playing exercise should be
A) dramatic. B) rehearsed. C) based on a real-life problem. D) given to the members of the group in advance.
What are attitudes, beliefs, and values, and how do they affect a presentation?
What will be an ideal response?
Athletes who are continuously in rehab or who have problems making it to rehab are often the athletes who have:
a. significant others overly involved in their rehab b. unrealistic performance expectations c. negative attitudes or poor mood states d. all of the above