Public relations practitioners should

A) take the state bar exam
B) intern at a law firm
C) know the laws that govern their organization
D) study law books
E) hire a really, really good lawyer


Answer: C

Communication & Mass Media

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A ______ is a node that controls the flow of information between one part of a network and another.

A. gatekeeper B. bridge C. liaison D. star

Communication & Mass Media

Deal and Kennedy suggest that the business environment is the least important influence in shaping a corporate culture

Indicate whether this statement is true or false.

Communication & Mass Media

Which of the following is an example of a primary source?

A. your public speaking class textbook B. the book A History of the American Revolution, written by a distinguished historian C. a review of the film Schindler's List D. a photograph of your mother

Communication & Mass Media

The most valuable commodity in the field of media is ______.

A. connections B. money C. technology D. comprehension

Communication & Mass Media