Jennifer assumes that because one of her coworkers, Shanika, is physically attractive, she is also talented, fun to be around, and hardworking. This example demonstrates ______.
a. first impression theory
b. the horns effect
c. reciprocal physical attraction
d. the halo effect
d. the halo effect
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According to the research study conducted by PricewaterhouseCoopers 2014 Global Economic Crime Survey, which of the following industry categories had the lowest percentage for both 2011 and 2014?
a. Manufacturing b. Chemicals c. Transport and logistics d. Insurance
The purpose of environmental scanning is to
A. only interpret trends in the marketplace. B. only forecast trends in the marketplace. C. only identify and interpret trends in the marketplace. D. identify, interpret, and forecast trends in the marketplace. E. only identify trends in the marketplace.
Campbell Candy Corporation desires a 14% return on investment (ROI) on all operations. The following information was available for the company for the current year: Sales$32,000? Operating income$5800? Turnover 0.5? What is the corporation's ROI? (Do not round intermediate calculations. Round your final answer to 2 decimal places.)
A. 9.06% B. 18.13% C. 14.65% D. Impossible to determine from the information given.
The ____________________________ strategy usually consists of a period where the new name is featured together with the old name.
a. Fade-out b. Fade-in c. Summary axing d. Fade-in/Fade-out