You measure student attitudes toward a teacher using a semantic differential measure. This is an example of which level of measurement?

a. Nominal
b. Ordinal
c. Interval
d. Ratio


c

Communication & Mass Media

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When you hear a new song played on the radio, the __________ stage of the perception process has

just occurred. A) stimulation B) interaction C) organization D) interpretation–evaluation

Communication & Mass Media

Hypothetical examples are the least effective examples because they are not true

Indicate whether the statement is true or false

Communication & Mass Media

________ is used as "an umbrella term for all careful, systematic, and self-conscious discussion and analysis of communication phenomena."

A) Inquiry B) Theory C) Informed hunch D) Communication

Communication & Mass Media

Guidelines for choosing good topics for presentation include all of the following EXCEPT __________

a. select a topic that interests you b. select a topic appropriate to the speaking situation c. select a topic appropriate to your audience d. select a topic limited in scope e. all of the above are guidelines for choosing topics

Communication & Mass Media