In terms of sample-based audience data, a _____________ of 95% means that 95 out of 100 times results can be expected to fall within a certain range of values

a. confidence interval
b. standard error
c. statistic
d. range
e. none of the above


a

Communication & Mass Media

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Stock analysts often consider non-financial variables when determining a company's stock value. What is the number one non-financial variable stock analysts research in determining stock value?

a. Company culture b. Turnover rate c. Ability to execute a strategy d. Autonomous group structure

Communication & Mass Media

Rowan and Arnold applied for an open senior manager position at their company, and both cleared their technical interviews with ease. In the next round, they had to meet with the CEO

For the interview, Rowan wore a formal suit with a traditional tie, while Arnold dressed in casual attire. Although both were quite nervous, they hid their nervousness and impressed the CEO with their skills and experience. Furthermore, during their respective interviews, Rowan sat eight feet from the CEO whereas Arnold sat five feet from the CEO. However, Rowan was offered the position. Which factor tipped the scales in Rowan's favor, and why is this factor important? a) Clothing and personal appearance; because it shows that you are aware of the importance of the meeting b) Proxemics; because it helps define anappropriate public space. c) Effective communication; because it is an essential element at the time of interviews. d) Effective way of managing anxiety; because it increases the confidence level of a person during meetings.

Communication & Mass Media

Most critics and commentators see this as a major problem for the news media:

a. investigative reporting b. rapidly declining literacy rates c. intrusiveness on people's lives d. loss of money covering wars around the world

Communication & Mass Media

A transition that indicates a key move in a speech, making its organization clear to the audience is called a signpost

Indicate whether the statement is true or false

Communication & Mass Media