Over the years, audience segmentation schemes have become ______________ in an effort to generate ______________ groupings.

a. widely-applied; universal
b. more defined; broader
c. more simplified; smaller
d. more complex; more precise


d. more complex; more precise

Communication & Mass Media

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______ is the use of images as an integrated element in the total communication effort a speaker makes to achieve his or her speaking goal

a. Strategic presentation b. Organizational procedure c. Visual rhetoric d. Attention maintenance

Communication & Mass Media

A broad area of expertise is a _____________ .

a. topic b. subject c. specific goal d. thesis statement

Communication & Mass Media

The collapse of the U.S. sub-prime mortgage and the reversal of the housing boom which then had a ripple effect around the world shows how much the interconnectedness of a _____________ economy matters.

A. global B. domestically focused C. stagnant D. national

Communication & Mass Media

The Got 2B Safe! program ________

A) coincided with the launch of a new line of child-abduction prevention products B) was closely aligned with Honeywell International's mission statement C) featured a famous Hollywood actor as its leading spokesperson D) A and B E) B and C

Communication & Mass Media