Advertising, sales promotion, public relations, direct marketing, and personal selling are all parts of the ________
A) target market strategy
B) pricing strategy
C) product strategy
D) promotional strategy
E) distribution strategy
D
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The process in which printed catalogs, brochures, samples, and DVDs are distributed to customers using highly selective mailing lists is known as ________
A) mass marketing B) direct-mail marketing C) telemarketing D) internal marketing E) kiosk marketing
The starting point in the strategic market planning process is:
a. identification of opportunities. b. definition of mission and goals. c. identification of markets in which the firm will compete. d. definition of the profit dynamic. e. SWOT analysis.
Which of the following would most likely fall under the scope of only an operations manager?
A) research and development B) new product plans C) capital investments D) facility location/capacity E) setting inventory levels
A certain preferred stock will pay a dividend of $1.20 per share till perpetuity. If the required return is 10 percent, the value of the preferred stock is ________.
A) $120 B) $10 C) $12 D) $100